Your home-buying experience
conceptualized as ice cream.
Quality homes developer Myra collaborates with Crème De La Crème
on an ice cream that encapsulates the journey of buying your very first home.
PETALING JAYA, 12 SEPTEMBER 2022 – Breaking the norm for typical partnerships, property developer – Myra, and famed artisanal ice cream parlour, Crème De La Crème (CDLC) proudly presents a unique handmade artisanal ice cream conceptualized with a new homebuyer in mind and a flavour that all Malaysians can enjoy.
Affectionately called ‘Myra Jambu’, the bespoke flavour features a pretty shade of natural pink and captures the elements and emotions of a new homebuyer’s journey with its key ingredients – pink guava and asam boi.
“Both Crème De La Crème and Myra share the same steadfast values of being a leader in innovation and we both place utmost importance on the bespoke experience of our clients. Our mission is to make homeownership easy, exciting, and fun. And there’s no better way of doing that while enjoying a high-quality bespoke ice cream from Malaysia’s best ice cream artisans, that’s specially made with you, our homebuyer in mind.” shared Akil Hassan, Myra’s Head of Talent, Culture, and Branding.
“Pink guava is a very popular local fruit, and every Malaysian is familiar with the taste of asam boi. The asam boi represents the “sour taste” of investing a considerable amount of money on a house. Balancing that out, is the pink guava which represents the sweetness of owning one’s very own home. Put together, we have the Myra Jambu flavour.” continued Akil Hassan.
“We love what Myra stands for and we wanted to conceptualize an ice cream that encapsulates who Myra truly is – an established developer with a big heart for its clients. Myra Jambu is made from 100% natural ingredients that are locally & sustainably sourced. The beautiful natural pink of the ice cream represents the positive vibes and zest of Myra, not to mention it’s also Myra’s corporate colour. Myra Jambu is also a flavour that every Malaysian can resonate with and enjoy together as a family, in their newly bought Myra home of course.” enthused Lio, the Founder of Crème De La Crème.
Myra Jambu will be served at 3 CDLC stores located namely in Uptown Damansara, USJ Taipan, and Sunway Pyramid Mall. As an effort to help educate young adults with purchasing their first home, Myra will be giving out a complimentary copy of their exclusive Homebuying Guide coffee book to anyone who purchases a scoop of Myra Jambu or is keen to know more about homeownership. There will also be a 10% discount to anyone who signs up to learn more about navigating adulthood through Myra’s interactive platform at membermyra.my.
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For enquiries and further information, please contact:
Lio Lim: lio@mycdlc.com
Elizabeth Ang: elizabeth@myra.com.my | 012- 3262096
About Myra
Myra is a property developer that aims to make homeownership as seamless as possible because it is their belief that a home is the biggest purchase of everyday Malaysians. With an emphasis on practicality and homebuyer education, Myra builds more than just houses. They build homes for the people. Myra currently has nine townships under its belt – Myra Saujana in Dengkil, Myra Meranti in Puchong along with Myra Alam, Alea Residence, and Irina in Puncak Alam, Myra Putra and Myra Putri in Desa Pinggiran Putra, Myra Vista in Bandar Baru Salak Tinggi, Myra Gardens in Kundang, Myra Impian in Nilai, and Myra Cove in Cyberjaya- with many more to come.
Website: myra.com.my
Socials: @_askmyra
ABOUT CRÈME DE LA CRÈME (also affectionately known as CDLC)
Lauded by Her Majesty The Queen Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Almarhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj, and hailed by mainstream media and renowned food critics as the best ice cream in Malaysia, Crème De La Crème has taken the market by storm as Malaysia’s first and only artisanal dessert haven with highly-skilled local pastry chefs, who have trained and worked under celebrated dessert master Christy Tania.
At CDLC, ice cream is not just ice cream. It is a cuisine. A gastronomic adventure. An art form. And evidently so from its range of unique ice cream flavours (such as Gold Digger, Nori-Genmai, Pandan Kaya Toast) and famed Petits Gâteaux (such as Beauty and the Beast, Longevity, Da Bomb!), which are conceptualised and hand-crafted as edible art.
CDLC does not believe in skimping on ingredients, using only 100% all-natural fresh premium ingredients sourced worldwide, with no preservatives, artificial flavours, or colourings. The result: the richest, smoothest, and creamiest handcrafted artisan ice creams of uncompromising and incomparable quality, consistency, and textures, not to mention perfectly Instagrammable beauties!
Innovation and creativity are synonymous with CDLC. CDLC revolutionised the beauty and F&B industries with “Beauty Elixir”, the world’s first beauty ice cream. Its Merdeka collaboration with AirAsia/Santan went viral and created a media frenzy with its deconstruction of Santan’s famed Pak Nasser’s Nasi Lemak to reimagine it as ice cream.
CDLC’s high-profile clientele includes the Royal Family, high-society personalities, and celebrities.
TikTok/Facebook/Instagram – mycdlc
