Crème De La Crème And Illumination Launches Special Artisanal Ice Creams And Petits Gateaux Inspired By Minions: The Rise Of Gru

by The Kind Helper

Immerse in the world of Minions
at Crème De La Crème

Illumination’s iconic Minions are taking over the famed artisanal ice cream chain Crème De
La Crème with a line of special ice cream desserts inspired by the upcoming feature film,
Minions: The Rise of Gru — debuting in theatres on 30 June 2022.

This momentous collaboration with the biggest global animated franchise in history will see a
360-transformation of all Crème De La Crème (CDLC) outlets into an immersive yellow world
featuring the beloved Minions – Kevin, Bob, Stuart, and Otto.

Apart from this sensory experience for the eyes and of course your social feeds, CDLC has
upped the ante at what they do best, and conceptualised a tantalising curation of Minions
themed ice-creams, petits gâteaux, celebration ice cream cakes and even specially
designed merchandise including cooler bags and a collectible sticker set, befitting of the
greatest celebration to be thrown for the larger-than-life characters.

Inspired by Illumination’s Minions, CDLC is proud to present:

Artisanal Ice Creams

A Minion-approved “gelato” deliciously made from French dark chocolate ice cream swirled
with caramelised bananas, butterscotch & chocolate crumble.

An ultra-refreshing sorbet made from juicily sweet mangoes, pineapples & papayas, this will
sure put out any fiery heat!

Petits Gâteaux

Bello Kevin!
This creation will certainly tease your taste buds with a clever combination of coconut ice
cream, mango passion sorbet, kedondong assam sorbet, almond crumble & white chocolate

Bellow Otto!
Made to look exactly like Otto, the sheer cuteness of this creation coupled with the delicious
flavour profile of brown butter ice cream, pandan ice cream, coffee ice cream, banana
brownie, spice crumble & white chocolate dip will leave you in smiles.

Tara, tropa!
Scrumptiously made of chocolate banana ice cream, passionfruit sorbet, salted butterscotch,
dark chocolate, and almond crumble, you will be spoilt for choices as you pick from a
selection of eight different petits gâteaux hand crafted after the facial expressions of Bob,
Stuart & Jerry.

Me want Banana!
The finesse and high quality of CDLC’s artisanal skills are evident here as you indulge in the
hyper-realistic looking “banana” made from caramelised banana ice cream, cherry pineapple
sorbet, roasted peanuts, cherries & white chocolate dip.

Celebration Cake

Tualaliloo Ti Amo
In need of an unforgettable cake for a birthday or any celebration? Wow the party with this
ultra-cute celebration cake which features seven different Minions, deliciously hand-crafted
from chocolate banana ice cream swirled with salted butterscotch, home-baked French dark
chocolate almond crumble and perfectly balanced with a dash of passionfruit sorbet.

“We are all big fans of the Minions, and it is such a momentous honour for us to be
collaborating with Universal Brand Development for this special celebration inspired by the
upcoming debut of Illumination’s Minions: The Rise of Gru. We took over six months of
planning, conceptualisation, and R&D to ensure the best multi-sensory experience and we
cannot wait to share this with CDLC and Minions fans.”, enthused Lio Lim, the Founder of

This collaboration runs till 31 August 2022.

ABOUT CRÈME DE LA CRÈME (also affectionately known as CDLC)

Lauded by Her Majesty The Queen Tunku Hajah Azizah Aminah Maimunah Iskandariah binti
Almarhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj, and hailed by mainstream media and
renowned food critics as the best ice cream in Malaysia, Crème De La Crème has taken the
market by storm as Malaysia’s first and only artisanal dessert haven with highly-skilled local
pastry chefs, who have trained and worked under celebrated dessert master Christy Tania.

At CDLC, ice cream is not just ice cream. It is a cuisine. A gastronomic adventure. An art form.
And evidently so from its range of unique ice cream flavours (such as Gold Digger, NoriGenmai, Pandan Kaya Toast) and famed Petits Gâteaux (such as Beauty and the Beast,
Longevity, Da Bomb!), which are conceptualised and hand-crafted as edible art.

CDLC does not believe in skimping on ingredients, using only 100% all-natural fresh premium
ingredients sourced worldwide, with no preservatives, artificial flavours, or colourings. The
result: the richest, smoothest, and creamiest handcrafted artisan ice creams of
uncompromising and incomparable quality, consistency, and textures, not to mention perfectly
Instagrammable beauties!

Innovation and creativity are synonymous with CDLC. CDLC revolutionised the beauty and
F&B industries with “Beauty Elixir”, the world’s first beauty ice cream. Its Merdeka collaboration
with AirAsia/Santan went viral and created a media frenzy with its deconstruction of Santan’s
famed Pak Nasser’s Nasi Lemak to reimagine it as ice cream.

CDLC’s high-profile clientele includes the Royal Family, high-society personalities, and

Crème De La Crème outlets:

Uptown Damansara (Flagship)
Sun – Thurs: 12pm – 10.30pm
Fri & Sat: 12pm – 11.30pm
GrabFood, Foodpanda & AirAsia
017-394 0735

Sunway Pyramid
Every day: 10am – 10pm
012-3250 735

USJ Taipan
Sun – Thurs: 12.30pm – 10.30pm
Fri & Sat: 12.30pm – 11.30pm
012-3280 735

Setia City Mall
Every day: 10am – 10pm
014- 663 3316

George Town, Penang
Sun – Fri: 12pm – 10pm
Sat: 12pm – 11pm
017-389 8865


For enquiries and further information, please contact:
Lio Lim

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