Crème De La Crème opens Malaysia’s first NFT-themed ice cream parlour at Sunway Pyramid with a curated collection of NFTs worth over USD1million

by The Kind Helper

9 June 2022 – Innovation and creativity have always been synonymous with Crème De La Crème (CDLC).
The famed ice cream parlour has up the ante by opening Malaysia’s first NFT-themed ice cream parlour
at Sunway Pyramid.

Like what The Louvre is for traditional art, enter CDLC Sunway Pyramid and be immersed in a world of
popular blue-chipped NFTs, such as Bored Apes Yacht Club, Moonbirds, Doodles, Gutter Cat Gang;
historical NFT collections such as PunksVoxels, Dooggies; and trending NFTs like Kiwami Genesis and
Imaginary Ones, which are part of an extensive collection of the ice cream chain.

CDLC aims to provide the NFT-loving community with a collaborative space to immerse themselves in
all things NFTs while being inspired by its celebrated artisanal ice creams and petits gâteaux. At CDLC
Sunway, one will enjoy exclusive flavours that are especially conceptualised for this NFT-themed parlour
and inspired by none other than the most popular NFTs.

Artisanal Ice Creams

Bored Ape: Made from delicious French milk chocolate ice cream swirled with caramelised bananas and
freshly baked chocolate crumble, this flavour is anything but boring and will leave you going bananas.

CryptoPunk: Inspired by the Alien-skin of CryptoPunk #5822 which sold for a record-breaking USD23.7
million, this creamily rich ice cream is handcrafted from Australian cream cheese ice cream swirled with
Butterfly Pea Flower ice cream and decadently decked with burnt cheesecake chunks.

Doodles: Using only 100% natural ingredients such as Butterfly Pea Flower, lychee sorbet, peach sorbet,
and Madagascar vanilla ice cream to create the fantasy colour palette of Doodles, this dreamy-looking
ice cream sure tastes like a fantasy come true.

Petite Gâteau

Moonbirds: Handcrafted from a myriad of premium ingredients that include ultra-grade Kyoto matcha
ice cream, coffee ice cream, mascarpone ice cream and homemade coffee spice crumble, this caffeinepacked artistic dessert will keep you up at night and leave you wanting more.

Founder of Crème De La Crème, Lio Lim, explains the concept, “If you are like me and are obsessed with
NFTs, we have created the perfect haven for you! The CDLC Sunway NFT ice-cream parlour was a
budding concept when NFTs were just gaining traction a year ago. It is conceptualised with the NFTenthusiasts in mind where they can chill, hold meetups, and share their love for NFTs with like-minded
members of the community. We took our time to curate the best locale for this ambitious endeavour
for our NFT-loving clientele, and we have gotten it right with CDLC Sunway.”

Patrons are welcome to share and display their NFTs on five dedicated LED-display screens by
registering their interest with CDLC. CDLC also plans to organise and host NFT meet-ups and events
with various NFT thought leaders and fan communities. This will go towards building a symbiotic
knowledge based CDLC NFT community that taps on the collective wisdom on trending projects. And in
the not too far future, CDLC also looks to become an even more active player in the NFT/crypto space.

“Since day one, be it our store concepts, ice cream flavours or petits gâteaux designs, we have always
challenged ourselves to innovate and constantly evolve to pioneer the next big change. With the launch
of CDLC Sunway, we are proud to lead the way in the ice cream industry to promote and integrate
digital assets against an F&B backdrop. CDLC Sunway serves as our launchpad that will future-proof us
for the dawn of the metaverse!” muses Lio Lim on a hopeful future of CDLC with NFTs.


NFTs are non-fungible tokens linked to digital assets such as images or videos. They can be minted as
collectable items, avatars in games or certificates to prove ownership of property and objects in the
burgeoning virtual world of the metaverse.

ABOUT CRÈME DE LA CRÈME (also affectionately known as CDLC)

Lauded by Her Majesty The Queen Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Almarhum
Al-Mutawakkil Alallah Sultan Iskandar Al-Haj, and hailed by mainstream media and renowned food
critics as the best ice cream in Malaysia, Crème De La Crème has taken the market by storm as
Malaysia’s first and only artisanal dessert haven with highly-skilled local pastry chefs, who have trained
and worked under celebrated dessert master Christy Tania.

At CDLC, ice cream is not just ice cream. It is a cuisine. A gastronomic adventure. An art form. And
evidently so from its range of unique ice cream flavours (such as Gold Digger, Nori-Genmai, Pandan
Kaya Toast) and famed Petits Gâteaux (such as Beauty and the Beast, Longevity, Da Bomb!), which are
conceptualised and hand-crafted as edible art.

CDLC does not believe in skimping on ingredients, using only 100% all-natural fresh premium
ingredients sourced worldwide, with no preservatives, artificial flavours, or colourings. The result: the
richest, smoothest, and creamiest handcrafted artisan ice creams of uncompromising and
incomparable quality, consistency, and textures, not to mention perfectly Instagrammable beauties!

Innovation and creativity are synonymous with CDLC. CDLC revolutionised the beauty and F&B
industries with “Beauty Elixir”, the world’s first beauty ice cream. Its Merdeka collaboration with
AirAsia/Santan went viral and created a media frenzy with its deconstruction of Santan’s famed Pak
Nasser’s Nasi Lemak to reimagine it as ice cream.

CDLC’s high-profile clientele includes the Royal Family, high-society personalities, and celebrities.

Crème De La Crème Sunway Pyramid:
G1.85, Sunway Pyramid Shopping Mall,3,
Jalan PJS11/15, Bandar Sunway, 46150 Petaling Jaya
Every day: 10am – 10pm
012-3250 735

Crème De La Crème other outlets:

Uptown Damansara (Flagship)
Sun – Thurs: 12pm – 10pm
Fri & Sat: 12pm – 11pm
GrabFood, Foodpanda & AirAsia
017-394 0735

Taipan USJ
Sun – Thurs: 1130am – 10.30pm
Fri & Sat: 1130am – 1130pm
012-3280 735

Setia City Mall
10am – 10pm
011-6084 9334

George Town, Penang
12pm – 10pm
GrabFood & Foodpanda
017-389 8865

TikTok/Facebook/Instagram – mycdlc

For enquiries and further information, please contact:
Lio Lim

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