UNIQLO Releases 24 Hours with Roger-NYC Edition

by The Kind Helper

Roger Federer Takes You Inside the Most Exciting Cities of the World as Only He Can.

This time, it’s New York, New York.

July 25, 2023, Tokyo/Kuala Lumpur – Global apparel retailer UNIQLO announces the release of the second ‘24 Hours with Roger’ film. Roger Federer, master tennis player, art aficionado, and all-around curious soul, takes you around New York for a day in the life of this storied city. It’s culture, design, food, sports and styleits a side of Roger you’ve never seen before, and his unique view of one of the world’s great cities.

A Match and a Slice

Roger’s day begins at Columbia Park, home to some demanding outdoor chess. Roger’s opponent is the young prodigy Tani Adewumi. This match provides a different challenge than what Roger is used to—Tani is a formidable opponent. To recover, Roger hits everyone’s favorite, Scarr’s Pizza, where the man himself, Scarr Pimentel, shows Roger how the perfect pizza is made.

Roger’s Two Great Loves

As a lifelong art fan, a visit to The Museum of Modern Art (MoMA) is a special treat for Roger. He spends time in MoMA’s famed gallery that features Monet’s beloved Water Lilies (1914-16). He then gets an exclusive behind the scenes look at the cutting-edge work being done in the David Booth Conservation Center. Of course, Roger’s first love is tennis: he makes a surprise visit to the Cary Leeds Center, where he coaches some up and coming young players. As you can imagine, they are blown away to be on the court with Roger.

Commenting on the latest video, Roger Federer said: “When UNIQLO and I were deciding on the next location of 24 Hours with Roger, New York City was the obvious choice because of its vibrant energy and cultural diversity. It was a pleasure to have a chance to meet new friends, learn new skills and give a special thanks to some of my fans. I hope everyone enjoys this series and are as excited as I am for the future destinations still to come.”

Episode Details

Meeting of the Masters

Roger Federer goes to Columbus Park to face off against an unlikely opponent—chess master Tani Adewumi. This young immigrant from Nigeria learned the game while living in a shelter in NYC. Already a master, he has his sights set on becoming grandmaster before fourteen. Let’s see how the maestro does.

Rolling in the Dough

What trip to New York would be complete without a slice of pizza? And, for Roger, not just any slice will do. He stops in at Scarr’s Pizza where the man himself, Scarr Pimentel shows Roger how the magic is made. And Roger gets to work on his doughmaking skills.

Destination Art: Behind-The-Scenes at MoMA

Join Roger, a lifelong art fan, for a special tour behind-the-scenes at The Museum of Modern Art. Spend a peaceful moment with him in the famed gallery that houses Claude Monet’s beloved Water Lilies (1914-16) and follow along in the David Booth Conservation Center as he discovers one of the Museum’s most rarely seen and fascinating spaces where conservators maintain and restore MoMA’s iconic works.

The Perfect Return

When Roger retired, the kids of the Cary Leeds Center made him a special thank-you video. Now Roger makes a surprise visit to the center, to see the kids on their home court and hit the ball with them a bit. It’s his way of returning the love!

All episodes are available on the 24 Hours with Roger special website: https://www.uniqlo.com/my/en/contents/feature/24hourswithRoger/nyc/

About 24 Hours with Roger

This video series features Roger Federer visiting his favorite cities around the world. Based on the concept of “spending 24 hours in one city,” in these travel videos Roger has various adventures as he encounters the places and people that give each city its unique character. The first video featuring Tokyo was released in March 2023, with this visit to New York the second. More episodes are planned in cities around the world.

Roger Federer

From Basel, Switzerland. Federer made his ATP Tour debut in 1998. He rose to No.1 in the world in 2004 and kept his position for a record-breaking 237 consecutive weeks. He has won 20 Grand Slam titles, including a record number of Wimbledon men’s singles titles, with eight. He continues to be one of the world’s most influential figures on and off the court and is devoted to helping underserved children around the world through his foundation.


About the UNIQLO Global Brand Ambassador Program

UNIQLO partners with world-leading athletes as Global Brand Ambassadors to promote the UNIQLO brand and LifeWear concept. UNIQLO provides support that enables Global Brand Ambassadors to achieve their best performance and makes use of their professional insight to create LifeWear; the ultimate in everyday clothing, unparalleled in value, that improves the lives of all. UNIQLO also works with Global Brand Ambassadors to strengthen ties with society, and to develop communities around the world.

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.3 trillion yen for the 2022 fiscal year ending August 31, 2022 (US $16.6 billion, calculated in yen using the end of August 2022 rate of $1 = 138.7 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 stores across the world, including Japan, Asia, Europe and North America.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

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