Popular Korean Beauty Brand Lilybyred Launches Its First Edible Beauty Range Of Desserts In Malaysia With Crème De La Crème

by The Kind Helper

Kuala Lumpur, 23 June 2023 – A first for Malaysia: introducing an exquisite range of edible
beauty desserts specially curated by highly popular Korean beauty brand Lilybyred and
intricately handcrafted by one of Malaysia’s most well-known artisanal ice cream parlours –
Crème De La Crème (CDLC), this collection of desserts will captivate taste buds and accentuate
true beauty both from the outside and within. With a shared commitment to innovation,
quality, creativity, and empowerment, this collaboration promises an extraordinary beauty
experience and gastronomy indulgence that truly captures the essence of “Looking good and
feeling good from the outside and the inside”.

CDLC is an industry leader known for their creative hand-crafted desserts that are made from
100% natural premium ingredients; and Lilybyred, a beauty brand that inspires young girls to
appreciate natural beauty and enjoy the simple pleasures of life. Together, the two brands
harmoniously embody their philosophies through this special collaboration and hope to bring
joy and delight to all Malaysians: one scoop at a time.

Founder of CDLC, Lio Lim, enthused, “Beauty always starts by feeling good from the inside.
We always look our natural best when we are happy and well. And what better way to feel
good in the inside than with a delish range of desserts inspired by the ultra-trending beauty
range from Lilybyred and hand-crafted from all-natural premium ingredients? Through our
range of natural desserts and Lilybyred’s beauty line that promotes natural beauty, we hope
that everyone can discover their uniqueness and embrace their true natural selves.”

“Our collaboration is driven by the shared values of both brands, and together with CDLC, we
aim to create a strong connection that resonates with the core values of today’s generation.
We want to capture their hearts and encourage them to appreciate their natural beauty and
the simple pleasures of life. We seek to enhance their feel-good factor by indulging them in a
seamless blend of beauty with a touch of natural sweetness. Just as makeup enhances one’s
natural beauty, indulging in delightful all-natural desserts can uplift spirits and bring much joy
to one’s life.

Together, we are committed to nurturing today’s generation and providing them with the
tools to express themselves and embrace their unique identities.” cited Caryn Tan, General
Manager of Sales, Mandom Malaysia. Lilybyred and Crème De La Crème are excited to present
our special collaboration desserts as follows:

Artisanal Ice Creams

Like Wild Berry Cream: a tantalizing blend of wild berries swirled with creamily smooth natural Madagascar Vanilla ice cream. This ice cream offers a refreshing and delightful burst of flavours that expresses boldness, wildness, and freedom. Indulge in the exquisite creation and let your taste buds run wild.

Like A Shy Peach: a delectable treat that captures the delicate sweetness of a ripe juicy peach and is interpreted in both ice cream and sorbet form. This flavour embodies the softness, sweetness, and charm of a shy peach. Indulge in its delicate and delightful taste, transporting yourself to a realm of pure bliss.

Petite Gâteau: Lip Tint Kit

#Lilybyred: This collection features four distinct Flavours, meticulously crafted in the shape of Lilybyred liptints. These Petits Gâteaux represent the unique charm and the diverse inner beauty of our audience. From the rosy strawberry to the innocent apple, the collection celebrates the spectrum of love, both past and present.

#Like Rosy Strawberry: Strawberry ice cream swirled with homemade strawberry and rose jam with strawberry chunks.

#Like Innocent Apple: Madagascar vanilla ice cream swirled with apple and lemon sorbet.

#Maybe My Puppy Love: Sakura ice cream swirled with lychee sorbet and white chocolate-coated popping candy.

#Maybe My Past Love: 63% French dark chocolate with chocolate crisp pearls and chilli chocolate ganache.

Petite Gâteau: Hearts

#Dollish Rose

Madagascar vanilla ice cream swirled with lemon curd and dragon rose sorbet.

#French Marsala

Macadamia ice cream swirled with homemade butterscotch and macadamia nuts.

Fancy Drink

#Like Guava Mojito: – Pink guava juice with fresh mint leaves and lemonade.

About Crème De Le Crème:
Crème De La Crème has emerged as Malaysia’s premier artisanal dessert haven, captivating
critics, and dessert enthusiasts alike. With their highly skilled local pastry chefs trained under
renowned dessert master Christy Tania, CDLC offers a range of unique ice cream flavours and
exquisite handcrafted creations. Their commitment to quality is unwavering, using only 100%
natural, premium ingredients without preservatives or artificial additives. CDLC’s innovative
approach has garnered attention, including collaborations with AirAsia/Santan and their
world’s first beauty ice cream. With a clientele that includes the Royal Family and celebrities,
CDLC continues to redefine the dessert experience in Malaysia.

Instagram: @mycdlc
Facebook: @mycdlc

Crème De La Crème outlets:
Uptown Damansara (Flagship)
Sun – Thurs: 12 pm – 10 pm
Fri & Sat: 12 pm – 11 pm
GrabFood, Foodpanda & AirAsia
017-394 0735

Sunway Pyramid Shopping Mall
Every day: 10 am – 10 pm
012-3250 735

Taipan USJ
Sun – Thurs: 1130 am – 1030 pm
Fri & Sat: 1130 am – 1130 pm
012-3280 735

IOI City Mall 2, Putrajaya
Everyday:10am – 10pm
03-8959 2815

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